每每提到 marketing， 小e就不自觉地想起， 每逢佳节之时各大超市 促销阿姨那嘹亮的叫卖声。 嗯，请自行回忆。 其实 超市 也好， 商场 也罢， 这些促销活动只是marketing 在生活中的最常见的应用~. Marketing 是更广泛的概念，branding是其中的一部分，定义是generating,delivering,satisfying consumer needs, in a profitable way. Trade marketing 是介于 brand marketing 和sales之间的工作岗位，需要根据不同的 销售渠道 定制不同的营销方案，重点在于对该渠道和其终端客户的理解。比如超市和便利店的消费者心理.
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